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World
HERB WHITE und HERB BLACK

The Fragrances

Two icons. One world.

The existing, finished HERB bottles. Shape, relief, closure and wordmark are approved and remain unchanged.

White and black are visual expressions — not a fixed gender assignment. Both bottles can appear in any of the four worlds.

HERB WHITE

The Fragrance

WHITE

Light. Elegance. Freedom.

Light on stone. A bottle that holds the day and keeps it calm.

  • Light
  • Freedom
  • Mediterranean elegance
  • Timelessness
HERB BLACK

The Fragrance

BLACK

Depth. Presence. Mystery.

Depth instead of volume. A bottle for the part of the day that belongs to no one.

  • Intensity
  • Character
  • Confidence
  • Evening mood
  • Presence

35% perfume oil

Both fragrances carry the same concentration. What that means — and what we deliberately do not claim — is set out in our fragrance philosophy.